Playmakers: How the NFL Really Works (And Doesn't)
by Mike Florio
From the publisher's website:
In recent decades, the NFL has simultaneously become an athletic,
financial, and cultural powerhouse—and a League that can’t seem to go
more than a few weeks without a scandal. Whether it’s about domestic
violence, performance-enhancing drugs, racism, or head trauma, the NFL
always seems to be in some kind of trouble. Yet no matter the drama, the
TV networks keep showing games, the revenue keeps rising, and the
viewers keep tuning in.
How can a sports league—or any
organization—operate this way? Why do the negative stories keep
happening, and why don’t they ever seem to affect the bottom line? In
this wide-ranging book, Mike Florio takes readers from the boardroom to
the locker room, from draft day to the Super Bowl, answering these
questions and more, and showing what really goes on in the sport that
America can’t seem to quit.
Known for his constant stream of new
information and incisive commentary, Florio delivers again in this book.
With new insights and reporting on scandals past and present, this book
will be the talk of the League—whether the League likes it or not.
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