On My Radar:

The Ultimate Guide to Power & Influence: Everything You Need to Know

by Robert L. Dilenschneider

published by Matt Holt

Hardcover

From the publisher's website:

The Ultimate Guide to Power & Influence arms its readers with intellectual, technical, and moral weapons—tools you need to get and stay ahead in the increasingly competitive and ever-evolving business world. Acquiring both power and influence is crucial to advancing not only your personal interests, but also a more prosperous society at large.

Drawing from current-day lessons and the wisdom of hundreds of drivers of change in all fields of business, The Ultimate Guide to Power & Influence is Robert Dilenschneider’s latest guide to harnessing the universal principles for success. It provides anecdotes and insights on a wide range of keys to success, including how to seize opportunity amid crisis, manage your network, communicate effectively, and take full advantage of social media to bolster your image.

A leader in the sphere of public relations and the founder of The Dilenschneider Group, which provides strategic advice to Fortune 500 companies and leading figures around the world—with experience in everything from mergers and acquisitions to government affairs and international media—Robert Dilenschneider writes with experience and authority to help readers acquire and amplify their power.

For graduate students to corporate professionals alike, The Ultimate Guide to Power & Influence is an essential guide to charting the ever-changing waters of the business world with imagination, competence, and grace.

In My TBR Stack:

The Public Relations Handbook

edited by Robert L. Dilenschneider

Matt Holt Books

Hardcover

From the publisher's website:

 

The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as:

• How can they best work with a market research department or firm?
• How can they contribute to the sales department’s efforts to open up new channels of distribution?
• How can they maximize the impact of the ad agency’s new campaign?
• How can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard?
• How will they work with top management in the event of a sex abuse scandal?

The Public Relations Handbook has always been at the forefront of the practice of public relations. The first edition was published in 1967, with updates following in 1979, 1987, and 2010. The 2010 edition reflected advances in the practice of public relations based on the realities of the digital age. This new 5th edition examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues.

No longer is public relations viewed as a separate and narrow tactic isolated from other activities. Public relations professionals must be prepared to deal with a staggering variety of people, issues, and subjects. Today it is a given that planning and implementing a public relations program must harmonize with overall objectives whether that means selling a product, raising money, or advancing a cause or a candidate.

The Public Relations Handbook assures public relations practitioners that they can navigate this new world effectively, and provides them the tools for doing so.

In My TBR Stack:

Nailing It: How History's Awesome Twentysomethings Got It Together
by Robert L. Dilenschneider
Citadel Press
Trade Paperback


From the publisher's website:

Do you think Albert Einstein had his act together by his mid-20s? Think again. Would you assume style icon and humanitarian Audrey Hepburn's life was always as beautiful as she was? Far from it. At the other end of the spectrum is the revolutionary Steve Jobs, who was at the top of his game by age 25. But Jobs's beginnings were marked by his adoption, displacement, bullying, and then a rocky personal life. This absorbing book examines the trajectories of 25 iconic figures—from Toni Morrison to Albert Einstein and Golda Meir to Wolfgang Amadeus Mozart—to reveal where they were in their lives in their mid-twenties and the choices that enabled them to make their historic marks.

For those who are coming of age now, and for those who care about them and their futures, these captivating profiles provide inspiration, instruction, and encouragement.

50 Plus!

Critical Career Decisions for the Rest of Your Life
by Robert L. Dilenschneider
Citadel Press
Trade Paperback

From the publisher's website:


Age Is No Barrier to Success.

The rules of the business world are being rewritten—again—and Americans over 50 need to refresh their skill sets to meet the challenge of competing in a changing job market. Renowned workplace communications expert Robert L. Dilenschneider has completely revised and updated this indispensable guide to getting ahead in today’s volatile economy. 

50 Plus! offers essential guidance to help those at or near the mature stage of their careers. In these pages, you’ll learn how to: 

Use new technology platforms effectively to find your next job

Master emerging communications tools to position yourself for a winning interview

Whether you intend to find a new career direction, grow within the field you know, start your own business, or are finally ready to realize a long-held dream, this inspiring and fact-filled guide provides a game plan for success.