In My TBR Stack:

7 Rules of Marketing That Get Results: Discard the Myths, Follow the Facts
by Temel Aksoy
Trade Paperback

From the book publicity:

This well-organized book provides a fact-based guideline for marketing professionals to successfully grow their brands. Following the footsteps of Byron Sharp, the author of How Brands Grow, and the researchers at the Ehrenberg-Bass Institute, Temel Aksoy presents 7 essential rules for successful marketing. Refined, insightful, and easy to follow, 7 Rules of Marketing that Get Results, demonstrates how to do marketing and what myths to avoid on the way. Whether you are a CEO, a marketing professional, or a student aspiring to work in marketing, this book will tell you what is myth and what is reality when it comes to marketing.