In My TBR Stack:

Go No Go: Is Your Business Idea Ready to Launch?
by Lauri Harrison
Twenty Steps Press
Trade Paperback

From the book publicity:

Over 50% of small businesses FAIL IN THE FIRST YEAR. 

                                       Why?

  

Before you invest money into your business venture, invest your time into understanding the market so you can gauge willingness to buy. Go/No Go walks you through the crucial steps needed to evaluate your business idea. You will learn how to...

  

     * make a decision with your eyes wide open

     * save time, money, and human resources

     * create and deliver value to the marketplace from day one

     * collect information, then use tools and templates to make a rational "go/no go" decision   

  

Lauri Harrison started her career with MapQuest and currently works for Google guiding customers on their digital transformation journey. She has helped small business start-ups define their marketing and product strategies for nearly two decades and has seen too many small businesses make the same mistakes over and over. Lauri wrote Go/No Go to explain the basics, so budding entrepreneurs can put their time, money, and energy toward success.