Empire of Things: How We Became a World of Consumers, from the 15th Century to the 21st
by Frank Trentmann
Harper Books
Hardcover
From the publisher's website:
What we consume has become a central—perhaps the central—feature of
modern life. Our economies live or die by spending, we increasingly
define ourselves by our possessions, and this ever-richer lifestyle has
had an extraordinary impact on our planet. How have we come to live with
so much stuff, and how has this changed the course of history?
In Empire of Things,
Frank Trentmann unfolds the extraordinary story of our modern material
world, from Renaissance Italy and late Ming China to today’s global
economy. While consumption is often portrayed as a recent American
export, this monumental and richly detailed account shows that it is in
fact a truly international phenomenon with a much longer and more
diverse history. Trentmann traces the influence of trade and empire on
tastes, as formerly exotic goods like coffee, tobacco, Indian cotton and
Chinese porcelain conquered the world, and explores the growing demand
for home furnishings, fashionable clothes and convenience that
transformed private and public life. The nineteenth and twentieth
centuries brought department stores, credit cards and advertising, but
also the rise of the ethical shopper, new generational identities and,
eventually, the resurgence of the Asian consumer.
With an eye to
the present and future, Frank Trentmann provides a long view on the
global challenges of our relentless pursuit of more—from waste and debt
to stress and inequality. A masterpiece of research and storytelling
many years in the making, Empire of Things recounts the epic history of the goods that have seduced, enriched and unsettled our lives over the past six hundred years.
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