Show the Value of What You Do: Measuring and Achieving Success in Any Endeavor
by Patricia Pulliam Phillips & Jack J. Phillips
From the publisher's website:
In an era of evidence-based inquiry, people need to be able to
demonstrate the value of their projects credibly. But how do you do that
when there isn't an obvious measure connected to the project, like
increased sales?
In their new book Patti and Jack Phillips, the
cofounders of ROI Institute, show how you can adopt the same methodology
used by more than 6,000 organizations in seventy countries to evaluate
large institutional initiatives. By following their six-step process,
you can build a case for any project, process, or intervention, even
so-called soft programs. For example, the first case study in the book
involves successfully demonstrating the effectiveness of chaplaincy in
an intensive care unit.
The authors explain how to link your
project to a meaningful business outcome, make sure your project will
actually influence that outcome, identify metrics that will show if
you're making progress, collect and analyze data, and use the results to
build support.
This book includes extensive examples from a
wide range of organizations: businesses, nonprofits, schools, law
enforcement, and more. It provides diagnostic tools and supportive
practices and even offers advice on how to find a positive
interpretation for results that don't conform to your anticipated
outcome.
Answering the question Is it worth it? defines the
ultimate value of any project. Using the methodology this book presents
will keep your work relevant, your career on track, and your
organization healthy.
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