High Risk High Reward: The Journey of an "Underdog Entrepreneur" Who Took Chances, Overcame Obstacles, and Built a $50 Million Business
by Steve Scher
Acrobat Advisors
Trade Paperback
From the book publicity:
Entrepreneurship is about living the dream, right?
And we're told it takes hard work, focus and dedication - but those are only broad concepts - they don't tell you what the first steps should be when you wake up tomorrow.
That's why High Risk, High Reward was designed to give aspiring business owners an honest and real insider look at entrepreneurship and all the twists and turns that go along with it.
Spoiler alert? It all comes down to culture, taking chances, and reacting quickly to your business and market conditions. And I'll walk you through it all because I've been there, and despite the odds, I came out on top.
After sinking my life savings into an underperforming company, I found out I actually acquired two unreliable employees, a culture rife with sabotage, zero strategy for marketing and sales, and a shabby office located in one of San Francisco's roughest neighborhoods.
So I rebuilt my company from scratch. I overcame virtually every roadblock possible. And I grew the business into a $50 million company with 18 offices coast-to-coast managed and staffed by thousands of loyal employees. Then, after 14 years at the helm I sold the company for 8 figures.
Guaranteed packed with creative solutions, this guide includes:
· The low risk, low reward /high risk, high reward formula to transform your business
· Real-world tips to create a loyal employee culture
· The pros and cons of growing organically vs. acquisitions
· How to make technology work for you and your bottom line
· Inspiration to fight for your business every day
· Tips to build out your business and maximize value
· How to implement socially responsible recruitment by hiring military vets, reformed offenders and people with disabilities
· A checklist to prepare your exit strategy, so you can get the highest sale price possible and experience true financial freedom!
High Risk, High Reward is an inspirational story of grit and determination and your go-to reference guide for real-life business success.
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