In My TBR Stack:

Branded: Tell Your Story, Build Relationships, and Empower Learning
by Eric Sheninger and Trish Rubin
Jossey-Bass
Hardcover

From the publisher's website:

BrandED shows school leaders how to move beyond mascots and clever taglines to showcase their school's assets—and enhance communication with students, parents and all stakeholders. Through smart conversations about the genuine power of branding in education, this book shows how a "BrandED" mindset can improve schools by strengthening relationships, improving communication, telling your story, and increasing resources. Ideas borrowed from the world of business are adjusted for the unique needs of education. Practical tools, templates, and resources allow you to implement the strategies presented quickly and easily, while stories of real-world schools illustrate what BrandED thinking can do for your students, teachers, and community.

Today's school leaders cannot remain in the ivory tower. This book will help you drive positive transformation as you craft and share the powerful story of your unique school brand.

• Leverage digital tools to become the storyteller-in-chief and build better community relationships
• Strengthen internal and external communications among students, teachers, parents, and other stakeholders
• Increase resources by establishing strategic partnerships and strengthening ties to key stakeholders
• Promote connectivity, transparency, and community to build a positive culture that extends beyond the schoolhouse door

Authors Eric Sheninger and Trish Rubin, experts on school branding and change leadership, show you how BrandED thinking captures the focused spirit of the outstanding work taking place in schools every day; work that can be easily recognized, talked about, and valued. Get the word out, and invite the community in to build the positive relationships that benefit everyone.