Monday, February 22, 2016

Online Marketing for Busy Authors

A Step-by-Step Guide (available 4/19/16)
by Fauzia Burke
Berrett-Koehler Publishers
Trade Paperback

 "Fauzia Burke has been on the web promoting books from the very beginning . . . She knows exactly what kinds of web promotion will drive book sales, and doesn't waste your time or money with distractions."
-- Madeline McIntosh, President, Penguin Random House

There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet -- you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time -- what is a "must do" and what is a "might do"?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable, but she proves that it can be fun and fulfilling, too.

Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks you through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more.

"Once you build your brand," Burke writes, "no one can take it away from you." Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get their next manuscript in on time.

Author Bio

Fauzia Burke is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She's the author of Online Marketing for Busy Authors (Berrett-Koehler Publishers, April 2016). Fauzia has promoted the books of authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. A nationally recognized speaker and online branding expert, Fauzia writes for the Huffington Post, Maria Shriver and MindBodyGreen. For online marketing, book publishing and social media advice, follow Fauzia on Twitter (@FauziaBurke) and Facebook (Fauzia S. Burke). For more information on the book, please visit:



"Fauzia delivered more than I imagined was possible, plus she's fun to work with."
-- Alan Alda, award winning actor and author of two New York Times bestsellers

"I've known Fauzia for over twenty years, and I can honestly say that no one knows more about the ins and outs of online marketing for books. Fauzia gives authors the practical advice they need to find as wide an audience as possible for their books."
-- R. J. Palacio, author of The New York Times bestseller, Wonder

"Fauzia Burke is intelligent, well connected, and effective. With her considered online publicity campaigns, she reaches the parts of the media that conventional PR either doesn't understand, or wrongly ignores."
-- Charles Spencer, author of Killers of the King and other bestselling books

"In these days, an author needs a steady, capable guide to navigate the many difficulties of getting books seen and heard. Fauzia Burke and her small but mighty team offer not only smart thinking when it comes to online marketing but support and friendship every step of the way. Fauzia's hands-on and kind approach works and the steps she has outlined in her book will help any author build a base of readers.
She's simply the best."
-- Jan Jarboe Russell, author of The New York Times Bestseller The Train To Crystal City

"Fauzia creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, she is the premier "Go-To" online marketer."
-- Former U.S. Senator Bill Bradley, author of We Can All Do Better


"Fauzia Burke has been on the web promoting books from the very beginning, and I have consistently admired her perfect balance of creativity with practicality. She knows exactly what kinds of web promotion will drive book sales, and doesn't waste your time or money with distractions. She gets results, and is also a pleasure to work with."
-- Madeline McIntosh, President, Penguin Random House

"Fauzia Burke was talking about online marketing years before the rest of us even knew what that meant, and she continues to lead the way.  We should consider ourselves lucky that she is as generous in sharing her hard-won knowledge as she is ahead of the curve in gaining it."
-- Bob Miller, President and Publisher of Flatiron Books/Macmillan

"Always innovative and effective, I have no reservations in recommending Fauzia Burke."
-- Judith Curr, President and Publisher, Atria Publishing Group/Simon & Schuster

"Fauzia Burke knows better than anyone how to utilize the broad and sometimes confusing array of digital marketing tools on behalf of books."
-- Walter Weintz, Chief Marketing & Sales Officer, Workman Publishing

"Fauzia Burke is one of the most innovative marketing experts in the publishing industry. Her tireless dedication to her clients, paired with her tenacity for exploring new marketing opportunities, is unmatched in my view. Her arsenal is highly sought after and she brings positive, pragmatic, and powerful expertise to any author's table."
-- Kate Rados, Director, Community Development for The Crown Publishing Group, a division of Penguin Random House LLC.


"With her industry savvy, creative thinking, passion for online PR and brand development, and boundless energy, Fauzia is a true asset to any author."
-- Sandra Dijkstra – Literary Agent and Founder of Sandra Dijkstra Literary Agency

"When it comes to publicizing a book on the web, nobody has the range and expertise of Fauzia Burke."
-- Larry J. Kirshbaum – Literary Agent with The Waxman Leavell Literary Agency

"Fauzia Burke is an industry leader in the world of online publicity and marketing . I have recommended Fauzia to many clients, with total confidence , and they have all been thrilled with the results."
-- Wendy Sherman, Literary Agent and Founder of Wendy Sherman Associates

"Armed with years of experience, Fauzia has been successfully pioneering the world of online marketing to help authors connect with their readers, and produce terrific, long lasting results."
-- Amy Hughes, Literary Agent with Dunow, Carlson & Lerner Literary Agency 


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